About South 4th Street

The South 4th Street District promotes a positive image; one that showcases the community’s diversity and unique qualities; including a rich history in architecture, business, world-class art and entertainment, hospitality and a mix of local and national businesses that are dedicated to these values. Harkening back to its reputation as the sole place for commerce and urban life, the South 4th Street District will once again become a vibrant, walkable and forward-thinking business corridor that is appealing to residents, tourists, and visitors alike.

Vision Statement

The South 4th Street District is the center for culture and urban life in all of Louisville. To promote this image, the South 4th Street District hosts special events to showcase our unique characteristics and diversity of eclectic businesses. These events are essential for creating and spreading our brand and also demonstrate how collaboration between businesses leads us to a brighter future.

The mission of the Association is to revitalize and promote urban community economic development within the South 4th Street District of Downtown Louisville, Kentucky.

Welcome to South 4th Street District Association.

Board of Directors

In alphabetical order:
Airin Roby
Ashley Satterfield
David McGuire
Erika Napier
Jim Reskin
Karen Welch
Kent Weyland
Maggie De la Torre
Mallory Kramer
Olivia Griffin

Ways to Get Involved

4 Committees: Economic Vitality, Design, Promotion, Organization.

Economic Vitality

Revitalizing a downtown or neighborhood commercial district requires focusing on the underlying Economic Vitality of the district. This work is rooted in a commitment to making the most of a community’s unique sense of place and existing historic assets, harnessing local economic opportunity and creating a supportive business environment for small business owners and the growing scores of entrepreneurs, innovators, and localists alike. With the nation-wide growing interest in living downtown, supporting downtown housing is also a key element of building Economic Vitality.


A focus on Design supports a community’s transformation by enhancing the physical elements of downtown while capitalizing on the unique assets that set the commercial district apart. Main Streets enhance their appeal to residents and visitors alike with attention to public space through the creation of pedestrian friendly streets, inclusion of public art in unexpected areas, visual merchandising, adaptive reuse of older and historic buildings, more efficiently-designed buildings, transit oriented development, and much more.


Promoting Main Street takes many forms, but the ultimate goal is to position the downtown or commercial district as the center of the community and the hub of economic activity, while creating a positive image that showcases a community’s unique characteristics. This can be done through highlighting cultural traditions, celebrating and preserving important architecture and history, encouraging local businesses to market cooperatively, offering coordinated specials and sales, and hosting special events aimed at changing perceptions of the district and communicating to residents, investors, businesses, and property-owners that this place is special.


A strong organizational foundation is key for a sustainable Main Street revitalization effort. This can take many forms, from a standalone non-profit organization, to a special assessment district, to a program housed in a municipality or existing community development entity. Regardless of the organizational type, the focus is on ensuring that all organizational resources (partners, funding, volunteers, etc.) are mobilized to effectively implement the Community Transformative Strategies.


A) Individual or Residents (Affiliate Members) – $15.00 (USD)
Subscription period: 1 year
No automatically recurring payments

B) Start-Ups in 1st Year of Business – $50.00 (USD)
Subscription period: 1 year
No automatically recurring payments

C) Non-Profits & Property Owners – $100.00 (USD)
Subscription period: 1 year
No automatically recurring payments

D) Businesses with 1 – 15 Employees – $125.00 (USD)
Subscription period: 1 year
No automatically recurring payments

E) Businesses with 16 – 40 Employees – $250.00 (USD)
Subscription period: 1 year
No automatically recurring payments

G) Businesses with 40+ Employees – $450.00 (USD)
Subscription period: 1 year
No automatically recurring payments